Knowledge Exchange Business Encyclopedia (Reference Essentials)
Packed with more than 1200 critical business concepts and techniques spread over 750 full-color, illustrated pages.Do you understand the "diffusion process" and how it relates to your company's newest marketing effort? When you're asked about "price/earnings ratios," do you quickly change the subject? Is the term "internal rate of return" enough to make your eyes glaze over? The Knowledge Exchange Business Encyclopedia Illustrated can help: it defines these and 1,222 other business terms, and explains how all fit into today's world of commerce and industry. It also includes a Chronology of Business time line, profiles of corporate leaders from Andrew Carnegie to Adolph Zukor, and a series of data tables with interesting comparative figures.
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